بررسی نیازهای آموزشی باغداران مرکبات در جهت توسعه کسب و کار (مطالعه موردی: شهرستان ساری)

TThe purpose of this study was to investigate educational needs of citrus gardeners to improve business. The population of this study included 98 Citrus gardeners in Sari, in 2017, which had at least one hectare of citrus gardens and did not attend any training course, all of which were selected as samples. In order to assess the educational needs, a questionnaire based on Borich Model was used. Its validity was confirmed by a panel of experts and also its reliability was reported 0.86 (the Cronbach's alpha). Results showed that competencies such as: Citrus species selection, financing methods, internet business capabilities, soil nutrition elements, biological pest control, organic planting, business regulations and insurance regulations was noticed as the most important priority for education. Therefore, it is suggested that training courses should be implemented in accordance with the educational needs of gardeners.